Ingredient Highlight: Fruit Pectin

Who knew the same ingredient used to thicken jams and jellies could provide such poppin' curl definition?! Fruit pectin is a plant-based powder (derived from the cell walls of fruits and vegetables) that helps create gels. When added to hair products, it shows amazing curl-clumping and styling abilities.

Below are some of the hair benefits of fruit pectin:

• Defines curls
• Prevents frizz
• Provides hold
• Extends the life of hairstyles
• Adds shine

The main purpose of gels and and other hair styling products are that they define curls, eliminate frizz and preserve our hairstyles. This way, we can rock our twist-outs, braid-outs, and wash n’ go’s longer, without having to wash and re-style our hair everyday. The wonderful thing about fruit pectin is that it provides all of the above benefits, while being a food-grade, plant-derived ingredient, unlike most other gelling agents.

Here, at Omiaje, our focus is on both the appearance and, most importantly, the overall health of hair. Trust and believe that if we can substitute a synthetic ingredient with a botanical ingredient, we most definitely will!

You can find fruit pectin as a key ingredient in our Jasmine & Bamboo Curl Potion. It’s part of what makes it such an excellent styler!